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In celebration of my son and my upcoming birthdays (we’re two days apart), and to celebrate the April 6th launch of Eddy’s Treasure which we wrote together, I am making my other titles e-books either free or super-cheap ($0.99) over the next couple of weeks. The bonanza commences tomorrow on the 2nd of April when... Continue Reading →
In chatting to a few people it seems there are quite a few who have children's stories or who would love to write one with their child or children. From the experience writing Eddy’s Treasure (US, AU, UK) with my son, Michael, I can say it is a very worthwhile thing to do and you... Continue Reading →
Earlier this year, I was very excited to achieve a goal I set myself when launching Incite Insight— my first real novel.* The goal was to sell a thousand copies and I did it! I’d been laughed at when I told people this was my goal when launching it. But those people must not... Continue Reading →
Image from an early promotion When I published Incite Insight roughly three and a half years ago, I said I wanted to sell a thousand copies. I was laughed at, more than once, right to my face. I was naïve about what it took to sell books, especially at that quantity, but that number wasn’t... Continue Reading →
Library This week a member of my writers group sent me an image of a display of my books that had been set up in her school’s library (where she works). It was really wonderful to think that my books will be appreciated by some new readers. Next Novel In February I repeated my trick... Continue Reading →
First Lines On the 20th of February it was my pleasure to launch the anthology, The First Line, which I wrote the foreword to, and contributed a short story, The Coat Hanger (also in Mug Punter). I chair the Monash Writers Group, whose anthology it was and helped publish it through Tale Publishing. The... Continue Reading →
Door-in-Face This technique is the opposite of foot-in-door (see Compliance Techniques). Here you make an extreme request which you think will be turned down (ie door slammed in your face) and then a smaller request (the target). It is based on the idea of reciprocity. The reciprocity principle isn’t only for gift giving, it can... Continue Reading →
My previous post Odd ways to increase your sales seems to have interested a lot of people, so I thought I'd discuss a few more techniques to increase sales. Before I begin discussing compliance techniques, I should point out that they will neither guarantee you a sale, nor convert a firm “no” into a sale. All... Continue Reading →
Everyone knows the traditional places to sell books – ie bookshops or online retailers, and selling them yourself at markets, author talks and amongst your friends. These work and work well, but there are other places you can make handfuls of sales, which add up over time. Small independent shops with high volumes of ‘foot... Continue Reading →
How can you increase the chances of making a sale?Offering a free bookmark or sample chapter is one way to improve your chances of getting someone to buy your book. This works for a simple reason, the law of reciprocity, which is well-known to marketers - the gift of the bookmark (if they take one)... Continue Reading →
